Cuvée Is Bringing Champagne To Haircare
"Finally a haircare company treating hair the way the skincare industry treats skin."
Founder of Cuvée, Rachel Katzman was on a trip in Vegas and one night she had her hair covered in champagne. Rachel looked in the mirror and discovered hair she hadn't recognized. It looked beautiful. Like most women, she started coloring her hair at a young age. Rachel started in 4th grade I learned after listening to an interview. She colored it every other week, light to dark and back and forth until one day her hair stopped growing and continued to break. So what was in the champagne her hair loved so much?
Rachel started working with chemists to create the now Cuvée Complex, containing champagne extracts (grapeseed extract sourced from the champagne region of France), white truffle extracts, platinum extracts, resveratrol, hair ceramides, and pea proteins. Rachel wanted to deliver a product with skincare grade ingredients, and while the chemists protested, she moved forward. Finally a haircare company treating hair the way the skincare industry treats skin. The scalp is the skin our hair grows from, so focusing on ingredients to deliver moisture and a healthy scalp is crucial.
Beautiful hair starts in the shower. Cuvée’s shampoo gently cleanses hair without stripping essential oils or color. Before even conditioning, hair feels softer. The vitamin B and panthenol help fortify and protect from the root to the ends. The conditioner provides hydration so hair looks healthy and silky, with boosted volume and improved manageability. It also protects against heat damage caused by styling tools, too. The conditioner is formulated with soy and wheat protein extracts to help soften as it strengthens hair. TGH is giving this duo a 10/10.
The styling products won’t leave hair sticky or oily and each have multipurpose and usage. The Air Dry Mist is a unique, crème-to-mist formula for hydration and lightweight conditioning. It softens and smooths, for hair full of body and bounce. It also protects against breakage and color fade. Hair dries to a natural, frizz-free style and hold. The Blowout Bombe is a creme for any type of hair to fight frizz and smooth hair. It protects hair from thermal heat damage and humidity. If straightening or blowdrying the creme protects hair or can be used for touch ups on dry hair.
The Protective Treatment preps hair for styling as it is formulated with heat and UV protectants to help improve hair strength. It also detangles and tames frizz with a light hold and shine. The Volumizing Mist is essential, creating body and hair full of volume to last. The mist prevents frizz as well and protects against heat damage. The Styling Balm is a lotion-balm is adds volume, shine and hold. The conditioning formula is packed with hair-strengthening ingredients to smooth frizz and flyaways. Add the Essential Booster to any product for extra shine, strength and manageability.
With Cuvée using skincare grade ingredients, it is on natural for one of the products to be purposed for not only hair, but the body as well. The Hair and Body Glow is the perfect finishing touch for hair and skin. The oil spray adds a subtle hydrating shimmer, shine and scent. Drink up hair!