Quote Unquote Virgil Abloh

But why do we identity to (quotes) so much? It is because he is being real.

 

Virgil Abloh is a living legend and he is giving the youth life. As founder of Off-White, he is being influenced by youth culture today and what they want as consumers. He is delivering high fashion streetwear that is modern and relevant. He is a voice for this generation and between DJing and designing for Louis Vuitton menswear, he takes the time to instagram his life to show his create process and journey. “Inspired”

Virgil is making “quotes” a thing. Lots of brands are following suite with this aesthetic. But why do we identity to it so much? It is because he is being real. When you put something in quotes, it gives the feeling of making it official or important. 

There is firstly a humor to putting “For Walking” on a boot. Its reference is obvious and it has this sort of pretentious irony. Even the Off-White caution tape on tee’s and belts. It says ‘caution. work in progress’ so to speak. We can all relate to that. 

Virgil is inspiring modern youth to pick up their iPhones and do something with them. Make something new or make something out of the old. We all have access to create. It is only a matter of allowing yourself to be inspired and stop with the excuses. Fashion today is just as much about the old as it is the new. Nothing is completely brand new. Everything is inspired by something. Today vintage Levis are just as much an essential as a fresh pair of kicks. “Create” a look that is you.

Looks from Off-White….

 
 
 
 
 
 
 
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Nike Air VaporMax x OFF WHITE

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c/o @justinecricket

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